Advertising and marketing are used to inform customers of their purchase options and lead them into stores.
Company Connection
What does this part of the food value chain look like?
Have you ever seen a commercial for a new product being sold at the grocery store? Or maybe you have your own business, or know someone who does, and are in need of new products to make that business thrive. Chances are there was a specific plan put into place to market that product to meet the needs of the possible viewer of that commercial or marketing campaign. Within this step of the food value chain, it is important for the industry to share their products with consumers to let them know about the benefits of the product and how the product can meet their needs.
Careers
Food Stylist
A food stylist designs prepare and style food for photography or an on-air demonstration. They will consult with marketing and food production as to which foods should be photographed. They also may at times conduct live demonstrations at industry or private events. Furthermore, they will maintain and clean the test kitchen or demonstration area as well as any cooking equipment. LEARN MORE
Careers
Agriculture Broadcaster
Agriculture broadcasters use radio or television to report on stories that are relevant to agriculture viewers but may also be used by regional and national outlets reaching non-agriculture viewers. They collect and organize agriculture from news wires and other sources to share with viewers and listeners. They also help determine the editorial content of network programming and aid in the production of audio promotional, commercial and value-added information. LEARN MORE
Sustainability
Cargill is working to nourish the world in a safe, responsible and sustainable way. By looking at challenges through a global lens, progress to a more sustainable industry can be reached. In this article, Cargill highlights accomplishments that have helped meet these challenges in the industry.
FFA Connections
Agricultural Communications CDE 
Display and enhance your skills in communications by competing in this exciting CDE where you have the opportunity to develop and present your own media communications plan.
Learn by gaining experience and skills essential to the production and marketing of agricultural products. Gain a firsthand look at developing product knowledge and driving sales.
Learn about marketing by engaging in the development of an agricultural marketing plan. After development, present your plan to a panel.
Advertising and marketing are used to inform customers of their purchase options and lead them into stores.
Careers
Food Stylist
A food stylist designs prepare and style food for photography or an on-air demonstration. They will consult with marketing and food production as to which foods should be photographed. They also may at times conduct live demonstrations at industry or private events. Furthermore, they will maintain and clean the test kitchen or demonstration area as well as any cooking equipment. LEARN MORE
Careers
Agriculture Broadcaster
Agriculture broadcasters use radio or television to report on stories that are relevant to agriculture viewers but may also be used by regional and national outlets reaching non-agriculture viewers. They collect and organize agriculture from news wires and other sources to share with viewers and listeners. They also help determine the editorial content of network programming and aid in the production of audio promotional, commercial and value-added information. LEARN MORE
FFA Connections
Agricultural Communications CDE
Display and enhance your skills in communications by competing in this exciting CDE where you have the opportunity to develop and present your own media communications plan.
Learn by gaining experience and skills essential to the production and marketing of agricultural products. Gain a firsthand look at developing product knowledge and driving sales.
Learn about marketing by engaging in the development of an agricultural marketing plan. After development, present your plan to a panel.
Company Connection
What does this part of the food value chain look like?
Have you ever seen a commercial for a new product being sold at the grocery store? Or maybe you have your own business, or know someone who does, and are in need of new products to make that business thrive. Chances are there was a specific plan put into place to market that product to meet the needs of the possible viewer of that commercial or marketing campaign. Within this step of the food value chain, it is important for the industry to share their products with consumers to let them know about the benefits of the product and how the product can meet their needs.
Sustainability
Cargill is working to nourish the world in a safe, responsible and sustainable way. By looking at challenges through a global lens, progress to a more sustainable industry can be reached. In this article, Cargill highlights accomplishments that have helped meet these challenges in the industry.
