In the Marketing Plan Career Development Event (CDE) participants develop practical marketing skills while creating and presenting a marketing plan for a local agribusiness. 

In this competitive CDE, teams of three students research and present a marketing plan for an agricultural product, supply or service in front of a panel of judges. The plan should provide a reasonable and logical solution to a marketing problem. 

Although only three individuals are on a team, any number of students may assist with the primary and secondary research. This CDE allows students to explore and prepare for possible careers in agrimarketing and develop partnerships within agriculture, their local FFA chapters and with the community.