Crowdfunding services like GoFundMe.com and DonorsChoose.org can be useful tools for FFA chapters, but there are a few things to keep in mind when soliciting donations online:
1. Explain
Take the time to clearly explain why you are requesting money and, if possible, detail how every penny will be used. People, especially strangers, are far more likely to give to your cause when they know exactly how you plan to spend their hard-earned money.
2. Be reasonable
Ensure you are asking for a reasonable amount of money to achieve your goals. Most crowdfunding sites give you the option to update your campaign with new or shifting needs, which means you can make adjustments later if you end up needing more than you originally requested.
3. Be mindful
Be mindful of the middle. Research shows that campaigns typically raise 42 percent of their funds in the first and last three days of their duration, so it’s a good idea to have a midcampaign strategy in place.
