Indianapolis (Wednesday, April 2, 2025) – The National FFA Organization today announced a new strategic partnership with Affinity to enhance its trademark licensing program.

“Our partnership with Affinity marks an exciting new chapter in our brand’s journey,” said Molly Ball, president of the National FFA Foundation and chief marketing officer of the National FFA Organization. “With Affinity’s expertise and innovative solutions, we will simplify licensing management, protect our brand, and provide streamlined access to high-quality, officially licensed merchandise. This collaboration reflects the organization’s commitment to preserving and strengthening our brand legacy while fostering pride and support among our community of over one million active members across more than 9,000 local chapters.”

As part of the agreement, Affinity will oversee National FFA’s brand licensing relationships with its network of licensees and retail partners. Through this partnership, FFA will access innovative technology and processes for enhanced brand protection and streamlined licensing management while leveraging Affinity’s expertise to better support the National FFA Organization’s vast network of state and local chapters—ultimately supporting long-term growth and success.

“We are thrilled and honored to partner with the National FFA Organization,” said Dan Shaver, president and CEO of Affinity Licensing. “Our team brings great passion and enthusiasm to this collaboration, eager to help refine and enhance the organization’s brand strategy. Together, we’ll expand product offerings, increase revenue from licensed merchandise, and elevate the powerful and inspirational FFA brand to new heights within their footprint and beyond.”

The National FFA Organization is a school-based national youth leadership development organization of more than 1,027,200 student members as part of 9,235 local FFA chapters in all 50 states, Puerto Rico and the U.S. Virgin Islands.

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About National FFA Organization
The National FFA Organization is a school-based national youth leadership development organization of more than 1,027,200 student members as part of 9,235 local FFA chapters in all 50 states, Puerto Rico and the U.S. Virgin Islands. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. For more, visit the National FFA Organization online at FFA.org and on Facebook and Twitter.

About National FFA Foundation
The National FFA Foundation builds partnerships with industry, education, government, other foundations, and individuals to secure financial resources that recognize FFA member achievements, develop student leaders, and support the future of agricultural education. Governed by a 19-member board of trustees composed of educators, business leaders, individual donors and FFA Alumni, the foundation is a separately registered nonprofit organization. About 82 percent of every dollar received by the foundation supports FFA members and agricultural education opportunities. For more, visit FFA.org/Give.

About Affinity
Founded in 1997, Affinity is a values-driven trademark licensing agency recognized as the premier partner for member-based organizations. Known for delivering personalized service, industry-leading technology, and strategic revenue solutions, Affinity provides a better approach to brand management. For more information, contact Affinity at info@affinitylicensing.com.